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Design Brief

for project Purple Panda Nurseryheld by mo1500

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Creative Brief

 

  Purple Panda Nursery

 

  Purple Panda Nursery

 

  TBC

 

  No

 

  We need a company logo for several branding purposes including website, uniforms and business cards. The logo will be used as the inspiration for a new website design. The business is an daycare nursery for 0-5 year olds. Our clients are typically new parents. The age of the children will range from 6 weeks to 6 years.

 

  Childcare

 

  Logo Type
Character
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Industry Oriented
Outdoors/Natural
Fun
Playful/Cartoonish
Youthful

 

  Light purple for the panda with, perhaps, multi-coloured letters for the name.

 

  3

 

  Different sizes for the lettering and almost child-like writing would convey that this is a nursery. Perhaps the addition of other objects, such as a kite, around the lettering would convey the same thing. Anything related to education, such a books, could perhaps rest on some of the lettering. We want to convey children PLUS education. Perhaps the panda logo could read a book.

 

   

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