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Design Brief

for project Project Teaheld by projecttea

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A Logo, Monogram, or Icon | Created by projecttea

  • Prize
    $500
  • Drafts
    82
  • Withdraw
  •  Winners
    1
    more info
     
     

Creative Brief

 

  Project Tea

 

  Capstone Tea & Fondue

 

  Paradise in a Teacup

 

  Yes

 

  We are a customer centric company focused on providing specialty teas, fondue, and desserts. Our capabilities include providing sit-down dinning experience in a physical shop space as well as catering for various events (e.g. baby shower, wedding shower, company receptions etc). Demographics of our target market are as follows: 25 - 50 years, working professionals & dating couples with good discretionary income. Our customers see Capstone as a place to relax after work or to meet with friends for an evening of social activity, a weekend outlet to take the family (i.e. kids & husband, aunts uncles), a go to place before catching that movie, or a place to cap off a pleasant evening at the theatre. We want our customers to think of Capstone when they think of tea and desserts, the definitive place to go for that special beverage, or exclusive desserts.

 

  Food

 

  Abstract Mark

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern

 

  Preference: Shades of greens and/or browns.

 

  2

 

 

 

   

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