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Design Brief

for project Project Fashionheld by KarstenBobek

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Creative Brief

 

  Project Fashion

 

  The Designer Lounge

 

 

 

  Yes

 

  Mission: When the Danish Fashion industry within wants to grow their business on the export markets, The Designer Lounge is the Business Partner. We solve the challenges of finding the right distribution channels, the right partners, getting you into the right outlets.

Core products: Things to that you wear on your body: Clothing, shoes, accessories, jewellery.

 

  Apparel

 

  Symbolic

 

  Unique/Creative
Clean/Simple
Serious

 

  Should illustrate the lightness and simplicity of Danish design, but not be too feminin

 

  2

 

  Wikipedia is writing this about Danish design:
Danish Design is a term often used to describe a style of functionalistic design and architecture that was developed in mid-20th century. Influenced by the German Bauhaus school, many Danish designers used the new industrial technologies, combined with ideas of simplicity and functionalism to design buildings, furniture and household objects, many of which have become iconic and are still in use and production. Prominent examples are the egg chair, PH lamp and the Sydney Opera House.

The same applies for Danish/Scandinavian design of clothing, accessories and jewelry. This is what we have tried to communicate via the word 'lounge'. Wikipedia describes it in a few different ways:

In architecture:
Airport lounge, private waiting area offered by airlines to special customers or to those who pay an extra fee
Living room,erroneously known as lounge room, a room for entertaining guests, reading, watching TV or other activities

In music:
Lounge music, a type of easy-listening music

In other areas:
Lounge suit, another name for an informal suit

 

   

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