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Design Brief

for project Project Bull's Eyeheld by bullseye

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Project Holder has withdrawn the project

A Logo, Monogram, or Icon | Created by bullseye

  • Prize
    $149
  • Drafts
    34
  • Withdraw
  •  Winners
    1
    more info
     
     

Creative Brief

 

  Project Bull's Eye

 

  Eye & Optical of Winter Springs

 

 

 

  Yes

 

  Optometry office, eyeglass dispensary. Wish to convey image of a professional health care practice focusing on eyes, and also a premiere destination customers can buy quality eyeglasses, not unlike Lenscrafters. "Eye & Optical" is the main logo "of Winter Springs" would be secondary title. Target market is in a well-to-do middle-class to upper middle-class neighborhood. Long-term goal is to make this a model for future offices, "The Eye & Optical of ___ (New York, Wichita, Springfield, etc.)".

 

  Health

 

  Logo Type
Symbolic
Abstract Mark
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
Traditional
Illustrative

 

  White, blue, black, gray

 

  not sure

 

  Eye & Optical, obvious logo ideas would incorporate the 2 main objects- eyes and eyeglasses. These could include parts of the eye such as pupils, iris, cornea, eyelids or the whole eyeball itself. The eyeglass portion could be a designer frame look, a classic frame style, lenses and lens flares. I think I am partial to side views of the eyeball but would be willing to look at all submissions. Also, I am partial to simple, clean logos like the Saturn logo (the car company), Apple, Nike, Fedex, Google. Local competitors would include Eyeglass World http://www.eyeglassworld.com/
and 20/20 Eyeglass Superstore http://www.2020eyeglass.com/ and of course Lenscrafters, Pearle Vision, Vision Works, For Eyes.

 

   

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