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Design Brief

for project Professional Learning Communities-Book Cover Designheld by Perry

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Creative Brief

 

  Professional Learning Communities-Book Cover Design

 

  The 4S Approach

 

 

 

  I am writing my second book and need a design that illustrates my idea. The book is on Professional Learning Communities (PLCs), which in the educational realm, really means a culture of collaboration where teachers and administrators work closely with one another (doing whatever it takes) for the betterment of the students. The fresh idea that I have on PLCs is called "The 4S Approach". The design I am looking for illustrates this approach. I need a design with four quadrants (sort of like a coordinate plane).

Quadrant I (upper-left) represents "Standpoint". This quadrant needs to somehow visually communicate diversity with members of the staff (NOT diversity with students). Each and every individual staff member has differing experiences, world views, opinions, and perspectives.

Quadrant II (upper-right) represents "Struggle". This quadrant needs to somehow visually communicate the dynamics (behaviors, feelings, actions, inactions, and so forth) that stem from the diversity illustrated in Quadrant I. When all these experiences, world views, perspectives, etc. come together, it creates some sort of interpersonal dynamic, an inherent struggle at times.

Quadrant III (lower-left) represents "Solidarity". This quadrant needs to somehow visually communicate the building of effective teams. I have attached two logos (color and black/white) that could be utilized (minus the words, e.g., WiseFoundations: Where Results Begin). Do not feel obligated to use them if you have other ideas.

Quadrant IV (lower-right) represents "Structure". This quadrant needs to somehow visually communicate the systems, processes, and interventions that are used within a school to improve learning.

 

 

 

  The target audience will be educational leaders.

 

  1. I will need both color and black/white
2. I would like for the illustrations, symbols, etc. in each quadrant to somehow match one another in tone and style.

 

Download project material

 

4S_Approach_JPG1503.jpg

Basic Structure

 

WiseFoundations18818_FinalLogo_D4Logo1_copy_1657.png

Someone requested that I post a previous logo to help with style.

 

Quad_III_1666.jpg

Quad III Idea

 

PLC_Circle_1668.jpg

PLC Circle

 

Popping_Out_1672.jpg

Popping Out

 

   

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