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Design Brief

for project Photographer Logo Brandingheld by waynerowephoto

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A Logo, Monogram, or Icon | Created by waynerowephoto

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Creative Brief

 

  Photographer Logo Branding

 

  Wayne Rowe Photography

 

 

 

  No

 

  A wedding photographer aiming to attract high-end clients. Although already an established business, will be rebranding and redesigning the website www.waynerowephotography.com & www.waynerowephotography.com/blog, the logo will be an intrinsic part of this.

My general style of photography is photojournalistic and the new website will reflect this far more than the existing one.

As an individual, my clients appear to appreciate my friendly, unobtrusive approach to photography, along with the professionalism experienced when interacting with me.

 

  Photography

 

  Symbolic
Abstract Mark
Initials

 

  Unique/Creative
Clean/Simple
Sophisticated
Abstract

 

  Black on white, white on black, possibility of integrating grey or gold.

 

  2

 

  I’d like to see some designs including a script of Wayne Rowe but would like to see others also. I would like a fairly abstract symbol to be included which may be the initials of my name but again, not restricted to this. The symbol could possibly require ‘Wayne Rowe Photography’ to be the tag line as a more regular font than a script.

I’d also like the option of using the logo/symbol as a watermark for my images.

The logo needs to be clean, simple yet still have a level of sophistication. I’m not looking for cartoon designs as I really am trying to reach a sophisticated, premium market.
Although my clients are both male and female, it tends to be the bride-to-be who initially searches for a photographer so the branding needs to cater for their tastes. However, I don’t feel the design itself has to be feminine.

This may be asking too much but it would be nice if there is uniqueness about the design. I need to stand out amongst my many competitors.

 

   

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