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Design Brief

for project Phoenix Academyheld by rjhuff41

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A Logo, Monogram, or Icon | Created by rjhuff41

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Creative Brief

 

  Phoenix Academy

 

  Phoenix Academy

 

 

 

  No

 

  Phoenix Academy with its state-of-the-art NovaNET digital curriculum is a pacesetter in secondary education.

Phoenix Academy is nationally recognized as a leader in the breakthrough field of digital learning and has become a trusted educational resource for students from many districts in Ohio.

Highly-motivated students can put their education on the fast track, complete high school early and move on to post-secondary education ahead of their class. Our unique digital learning program - fully accredited by the State of Ohio and respected by educational professionals nationwide - lets gifted students move forward at their own pace completing advanced coursework 24/7 in the classroom and during independent study.

On the other side of the coin, Phoenix offers students challenged by any number of educational and life issues an alternative path to graduation. Students succeed at Phoenix Academy despite scheduling problems, special needs, or family matters.

Other students who have become frustrated in the traditional classroom environment due to disengagement with their local school, psychological vulnerability or behavior issues also find success in our program. High school dropouts, who are committed to completing their education, can earn their high school diploma at a comfortable pace despite the demands of work and family.

The prerequisite for success at Phoenix Academy is motivation – a personal commitment to achieving one's educational goals.

The Phoenix Academy Demographics
January 2010


Active Students 723

Gender Total %
Female 347 47.99
Male 376 52.01

Ethnicity Total %
African American 270 37.34
Asian - -
Caucasian 334 46.20
Hispanic 61 8.44
Multiracial 56 7.75
Native American 2 0.28
Other - -

Grade Level Total %
7th Grade 13 1.80
8th Grade 36 4.98
9th Grade 56 7.75
10th Grade 125 17.29
11th Grade 203 28.08
12th Grade 290 40.11

Age Total %
22 15 2.07
21 23 3.18
20 53 7.33
19 148 20.47
18 210 29.05
Subtotal 449 62.10
17 155 21.44
16 72 9.96
15 37 5.12
14 7 0.97
13 3 0.41
Subtotal 274 37.90
Total 723 100

 

  Education

 

  Logo Type
Symbolic
Abstract Mark
Illustrative
Character
Web 2.0

 

  Cutting-Edge
Unique/Creative
Corporate
Modern
Industry Oriented
High Tech
Illustrative

 

  Current colors are green and white. Move away from green.

 

  not sure

 

  The incorporation of a phoenix or a phoenix wing was mentioned in a concept meeting. Abstract mark with a phoenix look maybe?? Free reign.

 

   

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