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Design Brief

for project Perez Concreteheld by guamconcrete

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Draft selected as a winner

A Logo, Monogram, or Icon | Created by guamconcrete

  • Prize
    $149
  • Drafts
    30
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  •  Winners
    1
    more info
     
     

Creative Brief

 

  Perez Concrete

 

  Perez Concrete, LLC

 

  Quality Concrete & Pre-Cast Solutions

 

  Yes

 

  Newly formed business on Guam between Guam-based 59-year ready-mix concrete manufacturer (Perez Bros., Inc.; name & logo recognition with local residents & contractors), large Japanese concrete precast manufacturer (M.tec) and large Taiwanese ready-mix concrete and precast manufacturer (Asia Cement Corporation or "ACC"). Since "Perez Bros., Inc." has the greatest name and logo recognition on Guam, we want to tie in key items (black font of "PEREZ") and nod to our 59-year wheel of progress (we prefer not to adopt outright). Perez Concrete will be delivering the products via white concrete transit mixers and white tractor/trailer combinations. While we want to stick to the recognizable black and white logo, we are receptive to some color elements.

 

  Construction

 

  Logo Type
Abstract Mark

 

  Clean/Simple
Industry Oriented
Serious
Masculine

 

  Definitely black for the logo font. Open to suggestions for second color, if necessary.

 

  2

 

  See www.perezbrosinc.com. for traditional "Perez Bros. Inc." logo. I also have a sketch to upload.

 

Download project material

 

Perez_Concrete_895.jpg

This "sketch" incorporates the traditional black font and wheel of progress from Perez Bros., Inc. We want to keep the font and color of "PEREZ", but modify the wheel.

 

   

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