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Design Brief

for project PACKAGING FOR A WHITENING PRODUCTheld by chi09es

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Draft selected as a winner

Other | Created by chi09es

  • Prize
    $900 Guaranteed
  • Drafts
    41
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  •  Winners
    1
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Creative Brief

 

  PACKAGING FOR A WHITENING PRODUCT

 

  Whitening Treatment at home activated by the oxygen

 

  Men and women 25-50 years

 

  This whitening system consisting of an ergonomic mouth tray and 14 whitening foam strips for a complete 7 day treatment. The revolutionary tray is designed to activate the whitening foam strip thanks to the unique air ventilation system that leads to oxygen activation of the peroxide infused strip. This technology results in a shorter application time with fantastic whitening results in just one week. The product efficacy is based on the oxygen. Is a safe product and easy to use. It has to breath purity, quality and has to be attractive to the consumer.

 

 

 

  Men and women who cares about their appearence. People that cannot or are afraid of making a whitening treatment in the dentist and had always desire to have a clean and white smile.

 

  The product needs to have authority and to be attractive at the same time. The product needs to have authority and to be attractive at the same time. And also the most important is to give the Oxygen relevance, since it is the key for this product. The product efficacy is based on the oxygen.

 

Download project material

 

iwhite_o2_actual_3164.jpg


Regarding the information required for our contest here we upload the following information:
1.) Regarding the packaging dimensions are 16cm X 9cm. Horizontal.
2.) The design should transmit pureness. The main characteristic of this product is that it is activated by pure Oxygen, so oxygen plays a big role.
3.) For competitors there is not such product in the market activated with oxygen. Normally the competitor of our market competes with whitening tooth pastes. But nothing at all compare to this whitening kit.
4.) Regarding the text it should be at the back of the pack, and the pack dimensions are 16cmX9cm. The name and the main claim of the product should be on the frontal and all the text information at the back.
5.) It is a carton box.
6.) Please don’t copy the design we are uploading, is the actual design and we will like to change it.

 

   

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