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Design Brief

for project Oxenpark Farmheld by oxenpark

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A Logo, Monogram, or Icon | Created by oxenpark

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Creative Brief

 

  Oxenpark Farm

 

  Oxenpark Farm

 

 

 

  No

 

  Brand identity for farm food/lifestyle produce located in Devon, England, producing food from slow reared, high welfare, traditional and endangered breeds . Very high end. Clients - sophisticated, metropolitan and cosmopolitan but who are interested in getting back to real food. This brand should be a step up from WholeFoods Supermarket.

 

  Food

 

  Logo Type
Symbolic
Abstract Mark
Illustrative

 

  Clean/Simple
Sophisticated
Outdoors/Natural
Traditional

 

  The main brand colour is Pantone - PMS 557 (R-162, G-188, B-175; H-150, S-14%, B-74% in Photoshop) see http://www.greenshop.co.uk/popup_image.php?pID=3868&image=0. Accent colour should be either off-white, cream, silver or bronze.

 

  2

 

  We would like to use a stylised wild garlic flower head or leaf in the design, but are open to suggestions. The font should be something along the lines of Trajan Pro. For inspiration, look at Fortnum and Mason, Daylesford Organic, Duchy Originals.

 

   

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