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Design Brief

for project Our World, Exposed Photographyheld by WillSaid

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A Logo, Monogram, or Icon | Created by WillSaid

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Creative Brief

 

  Our World, Exposed Photography

 

  our world, exposed OR global exposure (see additional ideas below!)

 

 

 

  Yes

 

  I am a freelance travel photographer. I am looking to rebrand and focus more on publicity, possibly developing a long-term partnership with a designer for future works. This design is meant primarily as the main logo for my photography company; to be displayed prominently on my website and business cards.

 

  Photography

 

  Logo Type
Symbolic
Abstract Mark
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Industry Oriented
High Tech
Playful/Cartoonish
Abstract
Geometric

 

  I like a few different combinations/feels:

1) Monochromatic;
2) Grayscale or Desaturated w/ one pop of color;
3) Rainbow with specific 6 colors: red, orange, yellow, green, indigo/blue, violet

 

  3

 

  Since I am in the process of rebranding, I am open to slight modifications to the actual name/logo, maintaining the word "exposed" or "exposure". For instance: Our World.Exposed; Our World, Exposed; Global Exposure; Travel Exposure, etc.

One of the things I would like to play with is a white "+" and black "-" (the positive and negative symbols of the exposure button on a dslr camera) Or even a play on the actual symbol itself (you can do a quick google search: it is either a square or circle, diagonally divided into black (neg) and white (pos). Maybe incorporating the "+" and "-" as hidden or integrated elements into the logo or type (a "-" extended next to a leg of the "x" in "exposure" to make the combined "+ - ".

I've included some links to logos that I really like, that evoke the same feel and style I am looking for. The website logofaves.com has many many examples that I find are closest to what I am looking for.

http://www.logofaves.com/2009/07/lochness/
http://www.logofaves.com/2009/06/yoga-australia/
http://www.logofaves.com/2009/05/veriation-music/
http://www.logofaves.com/2009/03/jar-creative/
http://www.logofaves.com/2009/03/mo-sleep/

 

   

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