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Design Brief

for project Nulase - Logo Redesignheld by leebo63

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Creative Brief

 

  Nulase - Logo Redesign

 

  Nulase

 

  Light Enhanced Skincare

 

  Yes

 

  Nulase is a consumer skincare/anti-aging line targeted at female customers between the ages of 25-54 originally targeted for sale exclusively on the web through our proprietary site as well as through internet retailers. The product is a relaunch of an existing brand that will be composed of completely new products with a new brand vision. The Nulase brand vision is...... to Selected by customers as a preferred skincare brand because our products enhance the magnificence of your skin and enrich your well-being with value based products. The products will be focused on skin rejuvenation. The brand will combine high quality skin care topical products that will work in tandem with handheld LED devices for the skin.

The Brand Tenants are:

-Innovative and value driven skincare products designed to enhance the brilliance of your skin
-Home based “professional treatments” combining technology and high quality skin care products
-Renew and Rejuvenate your skin
-Light enhanced skincare

 

  Personal Care

 

  Symbolic
Abstract Mark

 

  Clean/Simple
Sophisticated
Modern
High Tech
Feminine

 

  All of the topical products will be in Tubes ranging in sizes from 0.5oz-5oz or Airless Pump packaging, so the amount of space for displaying logo will differ by product.. I am OPEN to suggestions as long as they convey Elegance and Innovation. We have played with the idea of a Pearl Tube with the font being a Deep purple (Pantone 261C)

 

  2

 

  We took our nulase.com page down as we redesign the brand, but here are a few URL's so you can see the existing logo. Please note that our technology will not be LASER but it will be LED light.
http://www.skinelite.com/nulase.html
http://www.jdainc.com/portfolio/packaging/nulase-skincare.cfm

Potential Competitors:
http://ansr.com/ppc/beam-power?gclid=CMGYxO-sjacCFU5a7AodtkVifQ
http://www.triabeauty.com/blue-light-therapy.htm

 

   

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