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Design Brief

for project Novensus Logoheld by garywillis

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A Logo, Monogram, or Icon | Created by garywillis

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Creative Brief

 

  Novensus Logo

 

  Novensus

 

  creative thinking

 

  Yes

 

  I am intending to use this branding for a business that will be providing architectural services, project management services and associated residential design services. It will be targeted at predominantly residential clients (homeowners) and small construction businesses.

I am looking for a clean and contemporary design and have attached a number of examples of the type of logos that I like.

Ideally the logo needs to work on a white background (i.e.no background colour). I would be happy however to also see a coloured background as an option that I could perhaps incorporate on brochures and web sites.

The colour of the logo again is not critical, however I will be taking the main branding colour of the business logo across onto my drawings and accordingly I imagine a darker colour would probably be most suitable.

I have also attached a brief sketch of an idea that I had for the logo. I quite like the idea of a thinking man or the thinker in silouette with though bubbles creating the 'o' letter. However, I am not too precious about this.

I have thought about having the main Novensus text in a brush stroke hand written type font, but this may be too much and might not dovetail with the clean and contemporary logo that I am looking for.

I have attached some examples that I have seen on the site that I like. Note - that I prefer the matt colours to fancy highlighting effects (at least on the main text).

 

  Architecture

 

  Logo Type
Abstract Mark

 

  Unique/Creative
Clean/Simple
Modern

 

  I would like to stick to three colours if possible. I like burnt orange, lime, grey. The main text needs to be a strong dark colour.
Again I am not too precious about the colours, but would prefere something different from the standard blue, red, green etc.

 

  3

 

  I have attached my inital thoughts on the logo - titled 'sketch' . Again I am not too precious about this and I dont want it to restrict the designer if it is felt that some other arrangement would work better.

url:
https://rapidshare.com/files/426246552/logo.rar

 

Download project material

 

logo_7724.rar

Sketch and logo styles that I like

 

   

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