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Design Brief

for project Nova logoheld by tchexxum

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Draft selected as a winner

A Logo, Monogram, or Icon | Created by tchexxum

  • Prize
    $200
  • Drafts
    47
  • Close
  •  Winners
    1
    more info
     
     

Creative Brief

 

  Nova logo

 

  NOVA

 

  Data Visualisation

 

  Yes

 

  Nova is a data visualisation platform - providing reporting dashboards and real-time analytics. The themes are: speed, light, precision, power, insight, vision etc.

Use the visuals from Synovate.com for some guidance, but this does not have to be closely tied to what you see there. Note that NOVA is the middle set of letters in Synovate.

 

  Information Technology

 

  Abstract Mark
Web 2.0

 

  Cutting-Edge
Sophisticated
Corporate
High Tech

 

  reference the red and yellow in the synovate rings on the website synovate.com.

I would like one strong colour to go with the synovate colours - to indicate the product is on brand but with strength and independence. This could be a dark grey, blue or black.

 

  not sure

 

  There is an astronomical theme in the brand name, and the rings of the synovate logo work well with the idea of a Nova. I want to merge the concepts of high-tech, sharp, precise, powerful information system with the burst of energy that you get in a (super)nova - a kind of explosion of information, happening around the brand name.

The "Data Visualisation" tagline is optional - I would like to see how this looks.

Note that the upper-case/lower-case option is fine either way. I would like to see how a large upper case N and small upper case OVA might look, but I am open to suggestions.

 

   

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