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Design Brief

for project New UD Logoheld by NEWUDlogo

Won

Draft selected as a winner

A Logo, Monogram, or Icon | Created by NEWUDlogo

  • Prize
    $350 Guaranteed
  • Drafts
    203
  • Close
  •  Winners
    1
    more info
     
     

Creative Brief

 

  New UD Logo

 

  Ultra Diamonds

 

  What Diamonds Should Cost

 

  Yes

 

  5th largest fine jewelry retailer in US. Differentiated from competition based on fashionable, unique, quality product priced to fit within everyone's budget. Fine jewelry for the masses - no chandliers, marble, stuffy sales people and expensive ad campaigns. Prices range from $69 - $5,000. Always something new arriving. More about the women who self purchases versus "he got it at Jareds", or "every kiss begins with K" . It is about fine jewelry for the modern women/couple. It is about taking the mystery out of "what diamonds should cost" and clearly showing price points and compare at values. It is authentic and modern.

 

  Jewelry

 

  Abstract Mark

 

  Unique/Creative
Sophisticated
Modern
Feminine

 

 

 

  not sure

 

  the initials of the company "UD" turned into a fashion icon like Coco Channel's interlocking "CC" or the Louis Vitton "LV" or the coach "c"

 

   

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