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Design Brief

for project New Business Logo for Mt Baker Merchantileheld by MikeD

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Creative Brief

 

  New Business Logo for Mt Baker Merchantile

 

  Mt Baker Mercantile

 

 

 

  No

 

  We used MycroBurst to create our current business logo...BoomDealz. You can see our design and business strategy at www.boomdealz.com. Since that time, we have continue to morph the business and change our positioning...to the point that we need a new corporate brand and logo.

What we didn't like about our name, BoomDealz, was that it sounded like a price discounter and yet all that we currently do is to deal in high quality brands that are not generally discounted. Too many companies thought that we would damage their brand by associating with BoomDealz.

The logo for "Mt Baker Mercantile" needs to reflect the high quality brands and corporate integrity that we have built. Our mission statement is, "these are the brands that we want to have in our own homes and proudly share with our family and friends." We are about integrity in the way that we deal with any customer care issues and we believe in product sustainability in all that we sell. We will use the mtbakermercantile.com domain when this has been completed. In addition to use of the logo on cards and communications, we need to have a version that will be 120 pixels wide by 30 pixels tall for use with Amazon.

 

  Retailers

 

  Symbolic
Abstract Mark
Illustrative
Web 2.0

 

  Unique/Creative
Sophisticated
Modern
Illustrative

 

  You decide as we will redo our website to fit the logo.

 

  not sure

 

  We may want to abbreviate or concatenate the name, Mt Baker Mercantile due to the length, but give me ideas on would work best.

 

   

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