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Design Brief

for project Nationwide launch of a new dessert brandheld by Scolwell

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Creative Brief

 

  Nationwide launch of a new dessert brand

 

  frukt snö

 

  Make it a Sno Day!

 

  Yes

 

  "frukt snö" is Swedish for "Fruit Snow". The dessert is made from frozen fruit and water and tastes like 'snow'.

 

  Food

 

  Logo Type
Symbolic

 

  Unique/Creative
Fun
Playful/Cartoonish
Youthful

 

  I would like to leave you with the freedom to explore colour combinations, keeping mindful that the 2 main attributes of the product are that it is made from fruit, and that it actually tastes like snow.

 

  3

 

  frukt snö has a very unique texture. When it is served, it comes out of the machine in 'flowing thin frozen ribbons'. Photos of the product can be seen at the following site.
http://gallery.me.com/scolwell#100017

 

   

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