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Design Brief

for project mPower Social Enterprises Ltd. (group of companies)held by rubayat

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Draft selected as a winner

A Logo, Monogram, or Icon | Created by rubayat

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    $400
  • Drafts
    152
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    1
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Creative Brief

 

  mPower Social Enterprises Ltd. (group of companies)

 

  mPower

 

 

 

  Yes

 

  mPower Social Enterprises is a growing group of companies, which deeply understand the challenges of development (in developing countries) and can develop and apply mobile technologies creatively to solve those problems.

mPower works hand-in-hand with NGOs and governments in the developing world to integrate mobile technologies and other tools into their developmental work, such as health, education, agriculture, disaster response etc.

mPower Health is the flagship business unit that aims to "improve the state of global health through creation of proactive and self-sustaining health eco-systems powered by community-level health resources, local entrepreneurship, mobile devices and open source technologies."

mPower Analytics works with partners to allow them to collect and use real-time data from the ground to constantly monitor the outcome of their services, and to take targeted interventions.

As mPower Social Enterprises continues to grow, new units may focus on disaster response, governance, and other areas of development.

 

  Information Technology

 

  Logo Type
Symbolic
Abstract Mark

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
High Tech
Illustrative

 

  Darker colors, with one lighter color to make something stand out, etc. Represent professionalism, creativity, credibility. Better avoid too bright & colorful colors..we need to project a professional image.

 

  2

 

  mPower needs to have a standalone logo. But the subsidiary companies will each have a derivative logo. Therefore, the logo must be flexible enough to accommodate the subsidiary company logos with minor iterations (For example, there can be one part of the logo which will change based on the different subsidiaries (Health might have a cross somewhere, Agro with a leaf). Color combinations can also change for the subsidiary companies.) It would be great to see at least one of the subsidiary company logos along with the main mPower logo.

 

   

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