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Design Brief

for project MissionOffroad–4x4adventuresheld by missionoffroad

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A Logo, Monogram, or Icon | Created by missionoffroad

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Creative Brief

 

  MissionOffroad–4x4adventures

 

  missionoffroad.com

 

  4x4 adventure company

 

  Yes

 

  The company will make it easy for the average owner of a 4x4-truck (Land Rover Defender/Discovery, Toyota Land Cruiser, Nissan Patrol, Jeep, Mitsubishi Pajero, Mercedes G-Model,...) to repair or pimp his car himself. Therefore we will use video tutorials (virtual academy) to show how it is done and explain which tools are to use. We sell the products in an online shop as well and even offer offroad tours in an online travel agency. All-in-one on one website.

 

  Outdoors

 

  Symbolic
Abstract Mark
Web 2.0

 

  Unique/Creative
Clean/Simple
Outdoors/Natural
Fun
Serious
Illustrative
Masculine

 

  The website will have probably a grey background. The logo therefore should work with that. Maybe a combination of white and red or dark grey and red could be advantageous. But I am open to any other combination of colors that transport best the values of the company.

Please note:

1) if you may separate the words "mission" and "offroad.com" with different colors - it should be clear. e.g. in offline ads, that the web address is not only perceived as "offroad.com".

2) The logo should also work for facebook fan pages or app. Facebook says: profile image should be 200px wide and have a 12 px border around the crucial information - Facebook thumbnails are always square, regardless of the shape of profile image. If profile picture rectangular make sure that the desired thumbnail image works within a square boundary. Alos note that that facebook apps work with a 16x16px icon and 75x75px logo

3) it would be cool to have the logo in vector formats as well as pixel formats ( if available also in .psd)

 

  2

 

  http://www.off-road.com/
http://www.hotrodhobbies.com/
http://www.thenorthface.com
http://www.mooseracing.com/
http://www.outdoorchannel.com/
http://www.offroadaction.cz/
http://www.missionimpossible.com/
http://www.harley-davidson.com/en_US/Content/Pages/home.html

 

   

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