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Design Brief

for project Men's Apparel Brandheld by TurnApparel

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A Logo, Monogram, or Icon | Created by TurnApparel

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Creative Brief

 

  Men's Apparel Brand

 

  Turn

 

 

 

  Yes

 

  Turn is a sportswear (polo shirts, easy buttondowns, T’s, pants & shorts) apparel brand focused on 25-30 year old males (though the actual customer age range is much wider).

Our mission is to bring inspiration and confidence to men through great looking and comfortable apparel.

The approach to apparel centers on perfect fit, fabrics, and garment details. Our goal is to make men feel great about the way they look, who they are and what they are doing.

Our customer is a well-educated, upper middle class consumer that is caught between looking/dressing like their dad (too old, conservative, frumpy), or looking too young with surf/skate/action sports driven apparel.

In a perfect world, younger consumers (late teens) might reach up to try product and older consumers (35+) might reach down to try product

 

  Apparel

 

  Logo Type
Abstract Mark
Web 2.0

 

  Clean/Simple
Modern
Masculine

 

  3 color maximum.

Black and white or silver with 1 color pop is an option.

1 base color with 1 color pop is an option.

I could see the logo design being black only and working well.

I am open to your inspiration/recommendations.

 

  2

 

  Logo needs to be Text based. Could also be with an incorporated symbol. At first the text will always be shown on the garments, but over time, the symbol may be the only branding.

Simple is better – logo needs to work on woven labels, embroidery, stamped metal and molded parts.

There is an opportunity to play with the word TURN and create an ambigram logo that can be read in multiple directions.

http://www.google.com/imgres?imgurl=http://farm3.static.flickr.com/2536/4206550893_a7eabc5e61.jpg&imgrefurl=http://www.flickr.com/groups/ambigram/pool/page11/&usg=__1gTqlVdotpf73qLIaHCxijZDPKc=&h=500&w=500&sz=32&hl=en&start=41&sig2=PE3UxQ1uwWjdnKdo81kCLQ&zoom=1&tbnid=5EZClNg1aUcWoM:&tbnh=140&tbnw=174&ei=tRU1TeuOBcKBlAek4oHLCg&prev=/images%3Fq%3Dambigram%2Bturn%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1680%26bih%3D925%26tbs%3Disch:10,1100&um=1&itbs=1&iact=rc&dur=372&oei=rxU1Te_aFcqr8Aby1KTKCA&esq=2&page=2&ndsp=42&ved=1t:429,r:40,s:41&tx=26&ty=64&biw=1680&bih=925

 

Download project material

 

Logo_example_2941.docx

just a concept to get you thinking. Thanks for submitting your designs.

 

   

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