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Design Brief

for project McKeownheld by nlappe

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Web Design | Created by nlappe

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Creative Brief

 

  McKeown

 

  Home Page

 

  Personal Care

 

  virginiacosmetic.com

 

  This is a plastic/cosmetic surgery practice. They specialize in all types of cosmetic surgery and skin rejuvenation. They also do medical procedures like treating skin cancer but that is not the area to focus on. Focus should be on looking better and younger through cosmetic and plastic surgery.

 

  Target market is female ages 25 to 55. It should look classy and sophisticated. Flowing not boxy. Rounded corners. Doctor wants to portray a caring, experienced and discreter medical practice.

 

  Clean/Simple
Glamourous
Elegant
Feminine

 

  Tan - see logo on virginiacosmetic.com

 

  Light blue - see logo on virginiacosmetic.com

 

  Light green - see logo on virginiacosmetic.com

 

  Trebuchet MS

 

  above header

 

  http://www.lovethatface.com/

 

  http://www.drhilinski.com/

 

  http://www.criswellandcriswell.com/

 

  Only want home page design. There should be a rotating slideshow on the home page. Also, on the home page there needs to be reference to Cosmetic Procedures, Skin Rejuvenation Centre, Medical Procedures, Current Specials, and Schedule an Appointment. The main navigation buttons should be Home, Meet Dr. McKeown, Cosmetic Procedures, Skin Rejuvenation Centre, Medical Procedures, Articles/Reports, Office Information/Forms, Specials and Contact Us. Pixel width should be about 1,000 wide.

 

Download project material

 

Logo_3513.doc

Copy of logo for Mckoewn project

 

Design_Guidance_McKoewn_3520.doc

Here are some design guidance comments from the end client.

 

   

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