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Design Brief

for project Marcott-Tap logoheld by MyPintAt5

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Creative Brief

 

  Marcott-Tap logo

 

  Marcott-Tap

 

 

 

  Yes

 

  Marcott-Tap (pronounced like market tap) will provide social media management, web design, SEO, and branding to the craft beer industry, including Craft Breweries, Brew Pubs, Vendors, Homebrew clubs, and possibly branding for Individual Brewers.

 

  Communications and Media

 

  Logo Type
Symbolic
Abstract Mark

 

  Unique/Creative
Industry Oriented
Local/Neighborhood

 

  My left-brain can't decide. I have a preference for brown because so many craft brews are dark beers and to me it conveys local neighborhood, but I'll leave this open. Just not bright colors- I'm not trying to be overly hip but not staid either.

 

  not sure

 

  Lets stay away from beer glasses, mugs, bubbly backgrounds- already done to death. A beer tap and handle might work (I originally thought a tap for the last "t" on Marcott and first "t" on Tap with a bar top for the hyphen might work but again, I'm left brained so will leave it to you guys. Customer design work will likely be done by you guys so what do YOU want to convey? Suggestions for a great tag line gratefully accepted but we can leave it out of the logo.
Here's a variety of craft beer websites that will give you ideas of what the customer base is like:
http://www.dogfish.com/
http://www.stonebrew.com/
http://www.schlafly.com/
http://www.newglarusbrewing.com/

 

   

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