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Design Brief

for project Looking Glass Logoheld by harmsk

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Draft selected as a winner

A Logo, Monogram, or Icon | Created by harmsk

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    $350
  • Drafts
    65
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    1
    more info
     
     

Creative Brief

 

  Looking Glass Logo

 

  Looking Glass

 

 

 

  No

 

  We are the Looking Glass Research Group in the Department of Computer Science and Engineering at Washington University (http://lookingglass.wustl.edu). We develop a program for children ages 10-16 and need a logo for use in the program and on our website.

What is Looking Glass?
Looking Glass is a program that enables kids 10 and up to create short animated movies. Users first add characters and scenery into a 3D virtual world. Then, they can drag and drop actions (like walking, talking, or doing a back flip) into a story script. Once the story is complete, a user can play the script and watch their movie come to life.

 

  Education

 

  Logo Type
Symbolic
Abstract Mark
Illustrative
Character

 

  Unique/Creative
Fun
Illustrative
Playful/Cartoonish
Youthful

 

  We don't have a particular color scheme in mind. We do want the logo to be playful and not gender specific.

 

  not sure

 

  Maybe a mirror (.i.e. a looking glass)? Maybe a character?

We would prefer to stay away from using Alice as a character.

 

   

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