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Design Brief

for project Logo for Tango Studioheld by kristintania

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A Logo, Monogram, or Icon | Created by kristintania

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Creative Brief

 

  Logo for Tango Studio

 

  Tango Social Club

 

  Montréal

 

  Yes

 

  Tango Social Club is a friendly, innovate dance studio that facilitates the learning, dancing, sharing and living of argentine tango through workshops, courses, performances, and social events. Here is our current facebook page where you can see photos and get a feel for how much fun we have. http://www.facebook.com/tangomileend

What we don't want in our logo:
red,
silhouettes of tango dancers,
cartoon tango dancers,
fishnets,
fedora hats,
roses,
...anything you’d traditionally associate with argentine tango!

What would be okay in our logo design;
the tango embrace (abrazo in spanish),
hands,
abstract dancers,
abstract people,
footsteps or tango shoes (but we want to avoid looking like arthur murray!),
stick figure tango dancers (if abstract).

 

  Art

 

  Logo Type
Symbolic
Abstract Mark
Character

 

  Cutting-Edge
Unique/Creative
Illustrative
Abstract

 

  Purple is one color we would like to keep, but we're open to ideas.

We also like orange, gold, and lime (but of course, not all together at once, haha).

No red please!! (but a super dark, super saturated pink would be a decent substitute)

 

  not sure

 

  We want to be able to use this logo on either black or white backgrounds. We will use this logo on everything from notebooks, to t-shirts to business cards... etc. Less complexity is better so we can make the logo quite small if necessary.

Here are some examples of logos we kinda like in terms of concept:

http://logopond.com/logos/ca775cdc76002d7d48b169594e66c63c.png

http://studiodedanseflamenco.com/images/logo-intro-over.png

http://logooftheday.com/wp-content/uploads/2009/06/chernikoff.gif

http://imgcssjs.logomoose.netdna-cdn.com/wp-content/uploads/2010/05/coffee-club.jpg

http://logopond.com/logos/4898757e9aab71b31551b522008fa89b.png


And finally, to get a sense of our broader tango world, here is a link to our friend Alejandro's tango pictures (most taken at social tango events across North America). This will provide you with some context:

http://www.flickr.com/photos/donocelotl/collections/72157606478235560

 

   

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