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Design Brief

for project Logo for 'Charge' - a creative events company.held by VibePeople

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A Logo, Monogram, or Icon | Created by VibePeople

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Creative Brief

 

  Logo for 'Charge' - a creative events company.

 

  Charge

 

 

 

  Yes

 

  We do:

Events staffing
Talent staffing
Casting
Events
Marketing campaigns
Models
Guest speakers
Mystery shoppers


The company name is Charge. We have divisions within the company called:

Charge Agency (we provide promotional staff and talented individuals to compliment our client’s existing events, product launches, corporate events and private functions)

Charge Models (providing models to the fashion and TV industry)

Charge Marketing (an extension on ‘Vibe People’ both providing staff and devising all-round marketing ideas and campaigns)

 

  News and Media

 

  Logo Type
Symbolic
Abstract Mark

 

 

 

 

 

  We are open to any colour schemes, provided they evoke the right image, but the logo should especially look strong on both white and charcoal/black backgrounds. We will accept the use of icons in the logo or stand alone creative typography and any combination of the two. I am keen that this be quite an open brief in order to attract a wide range of ideas and designs giving you full creative license. We want you to enjoy this project and to see that come out in the work. The chosen design will be an eye catching and highly contemporary example of design.

We will be using this logo as a cue to the design of our website so it is important to us that this logo be very strong and make the right statement. Also, along with the normal formats we would like to request .ai .png formats.

 

  One or two cool events/modeling/marketing agencies that we like (please consider this as the standard of branding we want to attain):

http://www.eartotheground.org/
http://www.ignitemarketing.co.uk/
http://www.models1.co.uk/
http://www.stormmodels.com/index.html

The competition………… who we need to look cooler than!

http://www.bareface.com/
http://www.divadubai.com/
http://www.jellyfish.ae/aboutus.php?Action=Aboutus

We look forward to seeing what you come up with and we will give plenty of feedback throughout to try and direct the designs and streamline concepts. Good luck and thank you for your time, we are confident in the ability of this graphic design community. Have fun.

 

   

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