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Design Brief

for project Logo / Corporate Identity for 50+ lifestyle brand and fashion lineheld by Superplex

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A Logo, Monogram, or Icon | Created by Superplex

  • Prize
    $300 Guaranteed
  • Drafts
    129
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  •  Winners
    1
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Creative Brief

 

  Logo / Corporate Identity for 50+ lifestyle brand and fashion line

 

  Boomer Hottie

 

 

 

  No

 

  Boomer Hottie is a lifestyle brand for women (and some men) aged 50 and older. We are looking for a corporate identity that can be used with fashion, apparel and accessories, as well as in print and posters. The brand is aimed at people who are positive, active, energetic, optimistic, fit, sexy, ambitious, enthusiastic, fun, playful and proud to be older than 50 years.

 

  Apparel

 

  Logo Type
Symbolic
Abstract Mark
Character

 

  Clean/Simple
Sophisticated
Fun
Feminine

 

 

 

  not sure

 

  1. Logo must work in Black and White as well as in color
2. Logo must work as a solid. No gradations in master treatment.
3. Clean and legible. Logo should read well in small size (such as a business card or on a CD) as well as large size (billboard or signage)
4. Logo should be designed to fit inside a normal TV aspect ratio 4:3
5. Logo can consist of a type treatment with a mark or symbol or character.
6. We are looking for a unique type treatment. Do not just give us a standard font: we're looking for a unique twist.
7. Ideally, this logo should be extensible as a corporate branding system. That means it could be modified for different treatments and different usage. Also we could extend this logo to new product lines.
8. The two words "Boomer" and "Hottie" do not necessarily need to be in the same typeface.

 

   

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