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Design Brief

for project Legacy Family Treeheld by daveberdan

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A Logo, Monogram, or Icon | Created by daveberdan

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Creative Brief

 

  Legacy Family Tree

 

  Legacy Family Tree

 

 

 

  No

 

  We develop and sell genealogy software in retail store and online (90% online) to end users. This is software where you enter your family information and all your ancestors and descendants. It then prints reports, creates websites, prints wall charts, searches for other ancestors and descendants, etc. It is very professional-quality software. Our customers are people interested in their family history. They are generally in the age group of 40 and older although there are many younger people involved also. There are more women involved in this hobby than men.

If you look at our website at www.legacyfamilytree.com, you will see in the header graphic what we refer to as our "pedigree lightning bolt" coming out of a silhouetted house window in the evening time. I think we would like some kind of stylized rendition of this concept with the words, "Legacy Family Tree" as part of it. Our company name is Millennia Corporation, but most people don't really think of us in connection with that name. Everybody knows us a Legacy Family Tree so we are giving up on the Millennia logo. Colors, as you can see from the website, are blues and oranges.

Our closest competitors are: www.rootsmagic.com, www.ancquest.com, www.familytreemaker.com, www.whollygenes.com

 

  Software

 

  Abstract Mark

 

  Clean/Simple
Corporate
Modern

 

  Blue, Orange (see website)

 

  2

 

  www.legacyfamilytree.com

 

   

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