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Design Brief

for project KörperGlück (fyi English translation: Body Happiness)held by koerperglueck

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A Logo, Monogram, or Icon | Created by koerperglueck

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Creative Brief

 

  KörperGlück (fyi English translation: Body Happiness)

 

  KörperGlück

 

  Mein Training. Meine Zeit. (fyi English translation: My Training. My Time.)

 

  Yes

 

  Körperglück is a women-only training concept based on a full body circuit workout (including both cardio and strength elements) in just 30 minutes for 2-3x per week. Training is performed in a personal, individual environment. Objective is to support woman to be active & healthy, feel comfortable in their body, get trained and lose weight.
Additionally, there will be a weight management plan as part of the overall concept.

The business will be based in Germany.

The US equivalent is Curves (www.curves.com) – however, Körperglück is based on a more modern circuit concept, integrating power plates.

The training will predominantly aim at woman aged 35-55 that have never been in a regular gym before.

 

  Sports

 

  Logo Type
Abstract Mark

 

  Clean/Simple
Modern
Industry Oriented
Fun
Feminine
Youthful

 

  - Warm and female, yet powerful colors e.g. orange, purplish, yellow (no pink)
- Color should carry positive energy, warmth, fun, be frolic, strength and activity, self-confidence
- Important that logo can also be well placed on white underground

- preferably “Körper” in one color,”Glück” in another

 

  2

 

  - Not too similar to direct German competitor "Mrs. Sporty" (www.mrssporty.de)

- Font should express the following: feminine, warm, individualism, personal atmosphere, fresh, powerful, simplicity, effectiveness
- Font should be soft, round, modern and dynmaic – not too skinny or hard – similar to “Amienne” or “Pristina” in Word.

 

   

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