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Design Brief

for project Kelly Lyle Photographyheld by lyleak

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A Logo, Monogram, or Icon | Created by lyleak

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Creative Brief

 

  Kelly Lyle Photography

 

  Kelly Lyle Photography

 

 

 

  Yes

 

  Wedding photography business. My images evoke the following words: beauty, love, romance, classic (based upon survey) I also do senior portraits so I don't want to put "wedding" in the logo. I am a male with what appears to be a girl's name, so we can't go cutesy. My website is www.kellylylephotography.com

 

  Photography

 

  Logo Type
Symbolic
Abstract Mark
Initials

 

  Unique/Creative
Clean/Simple
Sophisticated
Modern
Serious

 

  I like blue...rich, dark blues. I have also been drawn to dark chocolate, or espresso...but not light brown or milk chocolate. Red seems somewhat overdone in the wedding industry. The right kind of green could work, as an accent, not very helpful in the color part. I think my strongest draw has been towards the dark chocolate/espresso, maybe with a blue or light green accent symbol...but not so close to black that it is indistinguishable. I don't know if that helps or confuses. I need to be able to use the logo to produce my business cards in color, white on black, black on white, and color. And I am seeing some sort of chocolate/espresso color scheme I think.

 

  not sure

 

  If KL can be used somehow as an additional piece, something I could use with an embosser for envelopes in the font the designer chooses, that would be nice. Can be worked into the logo somehow, but not a requirement.

 

   

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