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Design Brief

for project Insurance Agency Flyerheld by TGIInsurance

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Marketing collateral | Created by TGIInsurance

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Creative Brief

 

  Insurance Agency Flyer

 

  8.5 x 11 Double Sided Full Color

 

 

 

  We are in need of a 8.5" x 11" double sided color flyer for a newspaper insert. It should be clean and not overcrowded with too much text. The call to action should be easy to see. I personally like the look of Progressive Insurance Ads. One feature you can see in the attached Progressive "Get More with Progressive" ad is at the top they have AUto, Home, Motorcycle, Boat, etc... symbols. I like something like that for the top or bottom and it lets the customer know we offer a variety of products. We offer allt he same products mentioned on the Progressive ad.

Several files will be uploaded. My company is TGI Insurance Agency so that logo should be prominant on both sides. The other insurance company logos I incluyded can be placed somewhere else just to show we offer many brands. For example, our website http://www.tgiinsurance.com/auto.html has the logos down the right hand side.

I also included the BBB logo because we are a member.

For tips on our general look, check out our website tgiinsurance.com

Text should include:
Side A:
Why are you paying so much for auto insurance?
Let TGI lower your auto insurance bill!

How does TGI do it?
-Find discounts you may be missing
-Comparison shop with multiple companies on your behalf
-Package policies for even more savings
-Find ways to reduce or eliminate fees
-TGI has NO agency fees
-Customize a policy just for you

Side B:
Call TGI before paying your next insurance bill

Save money without cutting coverage or service

24/7 Claims Service
Local Agent
Variety of discounts available
Guaranteed claims repairs
A-Rated BBB Accredited Business
Friendly, knowledgeable agents



Also, our phone number (704) 846-1402 should be included and large enough to be easily seen. Our address too: TGI Insurance Agency, 1544-E Matthews Mint Hill Rd., Matthews, NC 28105
www.tgiinsurance.com This info can go anywhere on either side, use your discretion.

Be creative!

Check out our website, we use various shades of blue. Clean and modern looking with a clear call to action. Picture of a car and house possibly? Maybe a happy person or couple? Be creative, I'm open to all ideas.

 

  Financial Services

 

  Our target audience is drivers between 25 and 55 in middle income North Carolina households.

 

  8.5X11" full color 2 sided. I will need to be able to edit the files myself for finishing touches. Photoshop files are good.

 

Download project material

 

TGILogo_8631.tiff

TGI Insurance Agency Logo. My company logo

 

BBB_8632.jpg

BBB Logo

 

Progressive_YP_Ad_8633.pdf

A Progressive Ad I like. Look at the little auto, home, boat, etc... symbols at the top. I want something similar.

 

Progressive_Ad_8634.pdf

Another progressive ad I like

 

GMAC_Insurance_lrgclr_stack_8635.eps

GMAC Logo, one of our brands

 

ProgressiveBlue_8636.eps

Progressive Logo, One of our brands

 

Victoria_8637.png

Victoria Logo, one of our brands

 

MetLife_8638.eps

MetLife Logo, one of our brands

 

Zurich_8639.eps

Zurich Logo, One of our brands

 

Content_8640.pdf

Content that should be in the ad

 

   

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