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Design Brief

for project Innovation Consulting for Healthcare Information Technology held by multiplyd

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A Logo, Monogram, or Icon | Created by multiplyd

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Creative Brief

 

  Innovation Consulting for Healthcare Information Technology

 

  Multiplyd

 

  Next-generation Healthcare IT

 

  No

 

  I'm a doctor, geek and marketer. I started Multiplyd.com as my personal blog- trying to keep an log of all new, refreshing ideas in healthcare information technology (electronic medical records, initially). Over the years, I've started providing niche consulting services in healthcare innovation (note: mostly around IT innovation, but sometimes medical devices too). Now I'm trying to formalize that aspect as a 'Multiplyd' brand.

The notion of multiplyd came from a whacky idea that if we start toppling the ubiquitous red 'plus' (+)symbol of healthcare, it begins to look like a 'multiplied' symbol (x). So the underlying theme was "things that make today's healthcare stand on it's head.. turn it around... take a new perspective".

You can see my novice attempt at a logo on the website. I'd like to highlight the abnormal spelling- "d" at the end of Multiply. It can be a good brand marker, going forward - something that helps clients remember the company later on. Perhaps I can use the same theme for future expansion (eg. "d" at the end of MD - doctors.... or "ExplainD", "detailD"..)

 

  Health

 

  Logo Type
Symbolic
Abstract Mark
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
High Tech

 

  Red with black (as on current website theme- gray hinted somewhere is okay too).
Also like deep orange with black, but dont prefer it because i'll need to change the website colors...

 

  not sure

 

 

 

   

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