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Design Brief

for project Hillcliff - Business logo for a personal training/health and fitness companyheld by Hillcliff

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A Logo, Monogram, or Icon | Created by Hillcliff

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Creative Brief

 

  Hillcliff - Business logo for a personal training/health and fitness company

 

  Hillcliff Personal Training

 

 

 

  No

 

  The design is for a personal training business. Currently operating primarily in homes, but also parks and offices, we will in due course expand into our own studio. The design will be used both online and offline and should be suitable for website, banners, printing on letterheads, apparel, equipment and potentially vehicle livery and property signage. It has to have scope to be used on various backgrounds. Uniforms are black and letterheads and web will be white and it will need to work in just black and white too.

We will provide fitness training services to individuals, small groups, outdoor group training, special populations (eg health issues, pregnancy) and also provide nutritional services. It would therefore be worth considering that we may want to interchange the secondary line 'Personal Training' for 'Nutrition' or 'Pre/Post Natal' for example on letterheads and web pages. We would require the code to be able to make these amendments ourselves easily if the need arises. However, the main name of the Brand is still 'Hillcliff Personal Training'

 

  Sports

 

  Logo Type
Symbolic
Abstract Mark

 

  Cutting-Edge
Unique/Creative
Sophisticated
Modern
Abstract

 

  Blues are favourable

Do not want red, green, brown, yellow

 

  not sure

 

  The name itself can be in any case. Will leave that to you eg Hillcliff, HillCliff, hillcliff, HILLCLIFF

Would like to stay away from the usual cliches associated with fitness that have been done before. Something abstract would be suitable, maybe suggesting movement of some kind.

 

   

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