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Design Brief

for project HighTech Rice Logo & Placement on stickerheld by jennyafrank

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Creative Brief

 

  HighTech Rice Logo & Placement on sticker

 

  HighTech Rice or hightechrice or HIGHTECHrice... you get the idea.....

 

  rice evolved; RESCUE DATA & REVIVE WET ELECTRONICS

 

  Yes

 

  This is for a product that dries wet electronic devices such as cell phones, MP3 players and digital cameras. (Think dropping cellphone in the toilet/getting pushed in a swimming pool with your phone in your pocket/accidentally sending iPod through the washing machine.) The product name plays off the idea that leaving a wet electronic device in a bowl of white rice will dry it (which is true, it might partially or temporarily work.) HighTech Rice is a synthetic material engineered by scientists to work on a molecular level by attracting, and drawing out the smallest of water molecules from deep inside electronics. I want something "smart" that conveys this product is based in science, yet also a design that is eye catching and "cool" so kids will want to buy it but not so immature that adults will not. Because of the amount of e-waste created this product is also VERY environmentally friendly. I will be playing up this angle in much of my marketing.

 

  Consumer Electronics

 

  Logo Type
Abstract Mark
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
High Tech

 

  Open to all ideas. Will be using the logo on packaging and website. NO pink/fushia.

 

  not sure

 

  Packaging will be a sticker (white or opaque clear) size 7.5 height x 5.5 wide (2 stickers will fit side by side on a 8.5 x 11 sheet). The actual packaging is a "mylar" looking zipseal top bag. This ideally will have some reference to the fact it works on cellphones; MP3 Players; digital cameras; Sony PSP & other handheld video games; GPS Navigation; remote controls.

Another tagline could be -- If water gets in, HighTech Rice can get it out

 

Download project material

 

HTRLogo_RescueTagline_8178.png

The latest creation.... There have been so many and I've enjoyed playing around with all the graphic programs but now I need someone who knows what the are doing!!

 

Single_Bag_8179.jpg

I thought I liked black then realized I might want something that jumps our a bit more.... but this gives you some idea of where I'm coming from.

 

COLOREDusethisONE_8180.jpg

Again an example of what I've been trying to do myself.

 

Logo_BkBB_right_8181.pdf

 

Untitled_2_8182.jpg

Gives you a visual of the bag sizes.

 

HIGHTECH_RICE_LOGO_FINAL_8183.png

Probably the best I've done so far but I still feel like this doesn't make people feel like they can trust this product....

 

BHEESTIE_Bag_____Helps_remove_water_from_a_cellphone_or_other_small_electronic_8184.pdf

What my competition looks like....

 

   

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