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Design Brief

for project Heritage Traveller Website Logoheld by ekajatik

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A Logo, Monogram, or Icon | Created by ekajatik

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Creative Brief

 

  Heritage Traveller Website Logo

 

  Heritage Traveller

 

  exploring the worlds natural and cultural heritage

 

  Yes

 

  This is the key branding element to a new website showcasing the UNESCO World Heritage sites as travel destinations. The website provides comprehensive information about each site/destination and provides various travel related services. It is aimed at adventure travellers, culture travellers, gap year travellers... or anyone with a more engaged interest in their travel choices. The website is www.heritagetraveller.com

 

  Travel

 

  Logo Type
Symbolic
Abstract Mark
Character

 

  Unique/Creative
Clean/Simple
Sophisticated
Outdoors/Natural
Serious

 

  see www.heritagetraveller.com for understanding of the logo context. The logo should interact well with the rest of the website. The green shades from the 'search site' button would be good probably... its up to you of course.

 

  not sure

 

  I am thinking that a signature graphic element should be relatively square in shape so as to be used as a Facebook icon (this is not absolutely essential).
Again, the website is www.heritagetraveller.com. The tagline is not essential, I believe it's probably a bit too wordy, but do have a shot at including it if you can.

 

   

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