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Design Brief

for project Gsisters held by pbcproductions

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Creative Brief

 
  Gsisters

 
  Global Sisters

 
  free to be me

 
  Yes

 
  GSisters.com is a new interactive intuitive resource for all things women whose mission is to optimize the capacity of women’s potential within the global community by providing an interpersonal, educational, entertaining network both online and in person; A place where sharing knowledge, expertise, and talents inspires an appreciation for the importance of the females unique perspective. Through empowerment, GSisters around the world will realize their ability to make a difference in their lives and in the lives of others.

 
  Communications and Media

 
  Abstract Mark
Initials
Web 2.0

 
  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Feminine

 
  We like red, purple and blue as a starting point, but are open to other options.



 
  3

 
  We are looking to combine the G.S. initials for Global Sisters into one simple, clean, strong symbol. we have been brainstorming different combinations and really like using the top half of the "S" as the "C" part of the capital "G" and the lines that make it a "G" that look kind of look like a "7" cut through the middle of the "S." clean and elegant but not overly feminine.

Try to use a gradient of color from red to purple (use vibrant but deeper color tones) to distinguish the "G" so it doesn't just look like an "S" with a "7" through it. but is OK for it to look a little like a "7" as that number has meaning.

also implement a 3D effect on the SG symbol for added dynamic and depth.

Then centered behind that SG symbol we would like to see a 3D globe structure that looks like it is radiating light from within. a spherical grid or a translucent globe with the continents could work. as far as a colors, perhaps blue and/or turquoise or even just a black spherical grid. whatever is cleaner and stronger.

we are thinking the text would be placed under the logo or to the right side with the "G" in the logo starting the work global, and the "S" starting the word sisters...

You are welcome to play around creatively with combining the SG initials as well as the globe structure. or where to place the text. if you feel so inclined.

 
   

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