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Design Brief

for project Greater Southwest Club Managers Association of Americaheld by RShaw

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A Logo, Monogram, or Icon | Created by RShaw

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Creative Brief

 

  Greater Southwest Club Managers Association of America

 

  Greater Southwest Club Managers Association of America

 

 

 

  No

 

  It is a Club Managers Association based in Scottsdale, AZ.

 

  Miscellaneous

 

  Character

 

  Cutting-Edge

 

  I like the colors in our original logo. I like the black and the bronze(ish) colors. I want to stay with the southwest feel.

 

  2

 

  I would like to keep the clip art logo (bronze scull looking thing) we currently have or something similar (scull of a steer, etc…). We need to remove the word "The" that is used in the original logo. We also need to remove the apostrophe in the word "Manager’s". Also I think “Greater Southwest Chapter” should be as focal if not more as “Club Managers Association of America”. In the current logo Club Managers Association is larger than everything else. The entire Club Managers Association of America should be all the same size. Currently, “Of America” is smaller than “Club Managers Association “. You can try abbreviating Club Managers Association of America (CMAA) if you would like to try it. I think I like it spelled out but would be open to seeing it abbreviated if you think that would be better. I think the final logo should start with the art work (scull looking thing) that we currently have or something similar and then build the wording around it. It seems like with the current logo was built around "Club Managers Association", which I don’t like. Below are a list of the things I like and dislike with the current logo. I would like to make this more state of the art without completely changing it. You do not need to incorporate all the things I like in the current logo.
Things I like about the current logo:
• The Scull looking logo
• The font used for “The Greater Southwest Chapter” and “of America”
• Colors
• The line before the words The Greater Southwest Chapter
Things I DON’T like about the current logo:
• The word “The”
• The apostrophe “s” in the word Managers
• The font used in the “Club Managers Association”
• Colors
• The lines used before and after the words “The Greater Southwest Chapter”

 

Download project material

 

GSC_CMAA_log_2092.docx

 

   

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