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Design Brief

for project Fox River Electronics LLCheld by foxriversound

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Creative Brief

 

  Fox River Electronics LLC

 

  Fox River Electronics

 

  Professional Audio & Photography Equipment

 

  Yes

 

  About our business. We buy, sell, and trade used Recording Studio Equipment and Photography gear over the internet. Our website is www.foxriverelectronics.com. As you can see we are in need of a logo badly. The color of the logo does NOT need to match our website. We'll be redesigning that soon, and we are not married to the colors on there.

About the logo.

I'd like Fox River Electronics to be larger than the tag line.

The tag line can be small in the logo. For the tag line you can use the word "&" or "and", whatever looks best. If there's a better word than "equipment", or if you feel equipment is too much for a logo, then leave that word off and maybe change the tag line to Pro Audio & Photo. Another possibility would be Professional Audio & Photography Gear (not sure if that sounds good though).

Right now our business is largely focused on recording studio sound equipment, though we are spreading into Photography equipment as well. So for now if you're going to use an image/graphic (which is probably what I want) the focus should be on the sound/Pro Audio side of things, though a small aperture somewhere in the logo, subtle, may work as well.

Some objects that MIGHT be good to have in the logo are a sound wave, a subtle aperture, a Microphone (NOT A GUITAR OR INSTRUMENT), a vacuum tube, a VU Meter or LED Meter, or nothing. I'm open to whatever the designer feels is best.

An example of logos I like for their design, color, font are.

http://www.fuelyourcreativity.com/files/2008/06/7f604c35ae83316175209c2905ca6d4f.png

http://www.fuelyourcreativity.com/files/2008/06/kotton_logo-pnfjka.jpg

This next one I like, but the logo is too small:

http://www.fuelyourcreativity.com/files/2008/06/ingenioustries-kuautl.jpg

This next one is a nice font and I like the image (though it doesn't fit for us)

http://www.fuelyourcreativity.com/files/2008/06/edenlogo-kbmonx.jpg

For Pro Audio logos, here are some good ones, but I want the logo to have a more modern look to it perhaps like those above.

http://www.proaudio.com/featured_product_ads/Other/cav_logo.jpg

Another idea would be a river turning into a sound wave ie Fox River Electronics.

I think I'd like some color in the logo too. Not too much, but again use modern design as your guide.

 

  Music

 

  Logo Type
Abstract Mark
Illustrative

 

  Unique/Creative
Sophisticated
Modern
High Tech

 

  I do not know. I'd like the designer to come up with a nice modern or classic color scheme. I could see going with Red and Black, or something more modern.

 

  2

 

  They are all above.

 

   

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