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FITCON

FITCON


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A Logo, Monogram, or Icon | Created by arendt

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    91
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Discussion

9 Recent Comments

  • June 12, 2011 12:54 PM arendt
    Project Holder

    Drop 'The'.

  • June 12, 2011 12:41 PM arendt
    Project Holder

    We like the F concept in draft #48 with the wording concept in draft #86.

  • June 9, 2011 6:47 PM arendt
    Project Holder

    I like the colors and feel of #37 with the logo concept of #43...minus the 'American'.

  • June 8, 2011 10:43 PM arendt
    Project Holder

    Draft #28 is the best so far...I like the concept.

  • June 7, 2011 9:59 PM arendt
    Project Holder

    More gritty if able, please.

  • June 7, 2011 2:17 PM arendt
    Project Holder

    We are dropping the 'Institute' portion of the name. FUNCTIONAL FITNESS is who we are.
    I like drafts #19 & 22 because of the way the 'F's stand out. I like draft #23 because it shows a bit of what we are about (without a barbell).
    We are a Chicago-based company. Should we incorporate this identity into the logo (i.e. skyline elements)?

  • June 6, 2011 10:42 PM arendt
    Project Holder

    How about silhouette 'F's or shadow 'F's concept?

  • June 6, 2011 10:28 PM arendt
    Project Holder

    Let's get rid of the barbell and focus on the center logo. F2 is not working. Also drop 'and Conditioning' to read:
    FUNCTIONAL FITNESS TRAINING INSTITUTE
    Good functional fitness institute website example:
    http://www.ihpfit.com

  • June 6, 2011 11:58 AM arendt
    Project Holder

    Draft #4 is closest. Let's drop the 'FITCON' entirely and make the barbells look more like barbells (ex. www.gymjones.com). Don't like the opposing 'Fs'. Would consider silhouette 'F's, or 'F2'?
    I like the bottom writing style and color, but looking for slightly more classic font for the 'F's.



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