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Design Brief

for project Euro Tan & Spa logo neededheld by drcrowley99

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A Logo, Monogram, or Icon | Created by drcrowley99

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Creative Brief

 

  Euro Tan & Spa logo needed

 

  Euro Tan & Spa

 

  Integrated Old World Beauty services ... or, Euro Tan & Spa, a righteous Indulgence

 

  No

 

  Two sides to the business, Tanning and Spa Services. The Tanning business is established ten years, while the Spa is to be added in five months when we move to our new large and beautiful location. The Spa will offer Manicures, Pedicures, Waxing, Massage and Facials.
The décor will be high end contemporary, but warm and organic. I wish to attract the Middle to High income demographic and have special appeal to women24 to 50. The current Tanning business has a ratio of 60/40 women to men. I expect spa services to be closer to 3 to 1 women.
I want the logo to invoke “Old World” feeling of style, but not over styled. Avoid using pencil-thin script. I want the logo to be warm. Our customers comment about our Cleanliness and our polite and friendly staff. We market regularly with postcards and emails and need a logo that portrays these attributes. Logo will also be on box sign along the highway.
You may consider including the sun or any other tanning related image, since our current core business is tanning. Use restraint, however, as our goal is to make a statement that we are no longer simply a Tanning Salon. Also consider integrating an image of flower.

 

  Hospitality Industry

 

  Logo Type
Abstract Mark

 

  Clean/Simple
Sophisticated
Modern
Fun

 

  use your judgement

 

  not sure

 

 

 

Download project material

 

euro_tan___Spa_channel_sign_PDF3540.pdf

Front of new location with sign guys channel letters

 

   

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