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Design Brief

for project Do Not Abandon held by benjaminphillip

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Marketing collateral | Created by benjaminphillip

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Creative Brief

 

  Do Not Abandon

 

  Do Not abandon pets, cats or other animals.

 

  Do Not Abandon !

 

  I would like to have an image to be posted in public areas were pets (mostly dogs) are abandoned. Something similar to a street sign. This image should be universal. Maybe an outline of a small child in tears looking out to a pet that has just been dumped on the road. Maybe an image of two hands sticking out of an open door pushing out a small dog onto the side of a road with a line across. Typically the pet just sits there, dazed and scared. This will be printed and diseminated through different groups to be posted in different public places. No such image exists and it should show respect for animal life and pets in particular. Pets are not trash!

 

 

 

  This image is to acompany the apropiate law that provides fines and punishment for mistreatment of animals. The target audience is everyone that thinks dumping an animal instead of takin it to a shelter is the thing to do.

 

  An engaging, compasionate, clear design. Suitable to be posted in public places.

 

   

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