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Design Brief

for project Dix Communicationsheld by gcdixii

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Creative Brief

 

  Dix Communications

 

  discountguru.com

 

 

 

  Yes

 

  This is the name for a regional discount gift certificate web site. It should be fun, yet it is serious, as it involves money (savings). It will appeal to both genders, but be used more by females. We assume the target age to be 25-54. It will compete with "groupon" type sites. It will be displayed in many different venues: on the web site(s), advertising, billboards, etc. If desired it can be broken into two different elements, meaing "discount" and "guru" can have differnt colors or type style as long as it is east to determine that it is a URL. The ".com" portion can be deemphasized. It can be playful, exciting, enticing but yet not too youthful nor anti-establishment. Obviously, it should motivate someone to try the site and save!

 

  Communications and Media

 

  Logo Type
Web 2.0

 

  Cutting-Edge
Unique/Creative
Sophisticated
Fun

 

  We don't have a color preference. The site does have some blue backgrounds.

 

  not sure

 

 

 

   

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