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Design Brief

for project Delicious Karma business logoheld by michelle369

Deciding 

0 day(s), 0 hrs remaining for Project Holder to select a winner

A Logo, Monogram, or Icon | Created by michelle369

  • Prize
    $500
  • Drafts
    96
  • Lock
  •  Winners
    1
    more info
     
     

Creative Brief

 

  Delicious Karma business logo

 

  Delicious Karma

 

 

 

  Yes

 

  Logo is for an online social e-commerce business for gourmet foods. Delicious Karma provides a fun and engaging online shopping experience that helps people discover exceptional artisan/gourmet foods, at great prices, while supporting the community of artisanal food producers.

 

  Food

 

  Logo Type

 

  Clean/Simple

 

  Not yet defined; looking for designer's recommendation. Might be helpful to review competitive sites: http://www.gilttaste.com, http://dailygourmet.com, http://www.lot18.com. One color combination that has been considered is dark brown with a darker pinkish color (something close to RGB 235|55|85); the brown could also be paired with a lighter green.

 

  2

 

  TARGET AUDIENCE: AGE: 25 to 65+ • bulls eye 35 to 55. GENDER: Two-third female • one-third male. EDUCATION: At least some college. INCOME: Mid to high level income. LIFESTYLE/INTERESTS: An influencer • enjoys cooking, eating, and sharing food with friends and family via dinner parties • spends comparatively high amount of income on food and entertaining • values foods/ingredients that are not just delicious, but also unique, natural/organic, sustainable, and as close to nature as possible • adventurous about food and enjoys discovering/tasting new things • curious and interested in learning about food varietals/sourcing/preparation • interested in improving their cooking skills/knowledge and likely to attend cooking classes/schools • strives to live a healthy, happy, and balanced lifestyle.

 

Download project material

 

Logo__sm__8614.jpg

See attached for temporary logo that has been developed; could use as a starting point for project. Font used was Century Gothic, but we obviously want to have a more unique font and look/feel. Nevertheless, it gives you a sense of what we'd like to see.

 

   

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