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Design Brief

for project crush coffee - Looking for one business symbol, abstract or illustrativeheld by associates

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A Logo, Monogram, or Icon | Created by associates

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Creative Brief

 

  crush coffee - Looking for one business symbol, abstract or illustrative

 

  crush coffee (coffee doesn't have to appear if represented as a cup etc.)

 

  Discover Your Crush or DYC with the Y like old NYC subway token - optional

 

  No

 

  We want to add art to every aspect of the experience, the logo should be striking and iconic yet elicit a passion, perhaps in a creative way, to drink coffee. The positioning is about being delicious, fresh, healthy and natural. "Crush" is really liking something in our usage.

Crush Coffee sells the highest quality delicious and natural specialty coffees and products, and we serve your communities, not just menus.

Crush Coffee donates at least 5% of profits and the "crush" also applies to the consumer picked charities and others benefited.

 

  Food

 

  Symbolic
Abstract Mark
Illustrative

 

  Unique/Creative
Clean/Simple
Modern
Local/Neighborhood
Retro
Fun
Feminine
Youthful
Abstract

 

  (1-4 colors) Vodafone Red plus open to ideas within the following (blacks, tans, whites, blues, browns, greys). please avoid 80s pastels/flouresents, open to matte, shading or shinny or a mix

 

  not sure

 

  Open to your ideas. unrelated artwork possible. Capturing the beauty of the aroma of coffee, creating an iconic coffee cup (your idea or http://www.thisnext.com/tag/stackable-cups-number-cool/ OR eva Zeisel museum cup: http://www.google.com/imgres?imgurl=http://farm3.static.flickr.com/2801/4466328331_9aac6b6d6b.jpg&imgrefurl=http://www.flickr.com/photos/31756808%40N00/4465146124/&usg=__N_RIW8l67VJQGr-Hj6ZEm23GY5I=&h=288&w=360&sz=22&hl=en&start=202&sig2=K9zmqmvEshWCP7Ave0BgMA&zoom=1&tbnid=t1kp_7g2KqQNNM:&tbnh=154&tbnw=188&ei=9zCyTcmlHqbs0gHfzvG2CQ&prev=/search%3Fq%3Deva%2Bzeisel%2Bcoffee%2Bcups%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D780%26bih%3D855%26tbm%3Disch0%2C11954&um=1&itbs=1&iact=hc&vpx=490&vpy=300&dur=3715&hovh=201&hovw=251&tx=152&ty=140&page=17&ndsp=12&ved=1t:429,r:11,s:202&biw=780&bih=855 .

The coffee shop will have a rustic modern feel, worn wood and modern touches, yet warm and include some natural stone. Wonderlust.com has a cool logo on its main page, it evokes passion and art, if we could have something with that feel and also be appetizing / remind us of our ritual of great coffee.

 

   

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