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Design Brief

for project Creative logo for online floristheld by brightwire

Won

Draft selected as a winner

A Logo, Monogram, or Icon | Created by brightwire

  • Prize
    $250 Guaranteed
  • Drafts
    165
  • Close
  •  Winners
    1
    more info
     
     

Creative Brief

 

  Creative logo for online florist

 

  Fineflora.com

 

  Fresh flowers direct from the grower

 

  Yes

 

  Fineflora.com is an online florist based in the UK. We offer customers a choice of flowers direct from the grower (flowers by post, delivered in a flower box), from local florists (courier/same day delivery) as well as international delivery.

We recently surveyed our customers and discovered that most of them are female and aged 40-65. They buy from us on quality, price/value and customer service.

Our main competitors (UK) are Interflora, Flying Flowers, Bunches.co.uk, M&S and Next. We currently offer low-mid range priced flowers, though will also be offering a new premium range.

 

 

 

  both

 

  Unique/Creative
Clean/Simple
Sophisticated
Modern
Outdoors/Natural
Illustrative
Feminine

 

  Pastel colours perhaps, but we'll leave this up to you. No preferences for colour combos but nothing too off the wall please!

 

  not sure

 

  Logos we like include: www.1800flowers.com (logo reflects low/mid range though and we’d need one to reflect a more premium range as well); www.flyingflowers.co.uk (bit more upmarket, very British, though would look good on packaging). Need some sort of balance between the two!

We’d like you to consider including a device or symbol (e.g. flower/stem/other as relevant) next to or as a part of the letters of your chosen typeface.

Including the .com in the logo would be helpful but not mandatory.

Would like to consider the winning designer for other work in the future, e.g. on and off-line marketing materials and e-newsletters.

Any questions, please let me know!

 

Download project material

 

Logo_Ideas_121.pdf

 

   

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