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Design Brief

for project Crafted Character - Remodeling & Fine Finish Carpentry Logoheld by CraftedCharacter

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A Logo, Monogram, or Icon | Created by CraftedCharacter

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Creative Brief

 

  Crafted Character - Remodeling & Fine Finish Carpentry Logo

 

  Crafted Character

 

  Remodeling & Fine Finish Carpentry

 

  Yes

 

  Our name comes from the fact that we do things to your home that give it character and really make you love to live there. We perform luxury remodels to residential homes. Examples are home theaters, custom bars, custom kitchens and baths. We build all of the woodworking and cabinetry in-house. We install architectural details like coffered ceiling, wainscoting, one of a kind built-ins, mantels and custom moldings. We build custom homes but our emphasis is on what was described above due to the shift in the market place and downturn in the economy.

We currently have a lame web site but you can see photos of our work which may help.

I may seek help with that next if the logo works out.

www.craftedcharacter.com

 

 

 

  both

 

  Unique/Creative
Clean/Simple
Sophisticated
Corporate
Industry Oriented
Traditional
Retro
Masculine

 

  We started off with brown and periwinkle blue but am truly open to something else, as well as concerned that it will look dated soon if it doesn't already. We used this color scheme on t-shirts and polos.

 

  3

 

  Our current "logo" is a stock photograph with a chair in front of wainscoting. The font we used is Copperplate Gothic light for "Crafted Character" and French Script for our tag line "Remodeling & Fine Finish Carpentry"

I mention those fonts only to give you a feel for what felt right to us at the time. We are open to whatever, but want to convey quality, luxury, and craftsmanship.

We want the final logo to be suitable for Business cards, embroidered polo shirts, silk screened t-shirts, hats, and the side of a huge Dodge Sprinter Van.

 

   

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