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Design Brief

for project Concord Institute Logo Designheld by denton

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Draft selected as a winner

A Logo, Monogram, or Icon | Created by denton

  • Prize
    $175
  • Drafts
    122
  • Close
  •  Winners
    1
    more info
     
     

Creative Brief

 

  Concord Institute Logo Design

 

  The Whitney Concord Institute, LLC

 

  Build understanding, agreement, trust, & resonance

 

  No

 

  Coach, consult, and train on collaboration, conflict management, leadership and trust development, change and performance management, and negotiation and communication skills; and mediate disputes.

For more info see: http://dentonwhitney.com/

 

  Consulting

 

  Logo Type
Symbolic
Abstract Mark
Initials
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Corporate
Modern

 

  I like calming blues and white (see several of the websites below). But I'm open to seeing other combos together.

 

  2

 

  I want to keep it simple, clean and professional. Yet if it's not too much info, I would like the logo to include symbols for understanding, agreement, and enlightenment/peace/harmony. I made a poor attempt to capture this on my website, with a handshake in the pupil of an eye, in which the color of the eye are sun rays: http://dentonwhitney.com/. I like those symbols and it would be great to include all three, but in a more abstract way, so there's not so much detail for viewers to take in and too obvious--I don't like obvious pictures of things, such as an eye or handshake (for example, I do not like these: http://www.1000ventures.com/; http://www.negotiationbootcamp.com/). However, if a better logo can be created without all three symbols, I'm open to other options.

The logo designs at the top right and bottom left of the following site are pretty good: http://www.billbaren.com/. Here's another good logo: http://www.halleyconsulting.com/hcg/. Other consulting company's often just use their name: http://www.mckinsey.com/. But since my company name is long, I don't know if this is the best approach. Here are a few other logos I like: http://www.mediate.com; http://www.jamsadr.com/; http://www.negotiation.com/.

 

   

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