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Design Brief

for project COCO - LOGO held by evolve55

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Creative Brief

 

  COCO - LOGO

 

  CoCo

 

  Atelier Ortega

 

  Yes

 

  CoCo is a high end chocolate boutique specializing in fine chocolate, pastry, and gelato made by Internationally acclaimed Chef Ortega.

 

  Food

 

  Logo Type
Symbolic

 

  Unique/Creative
Clean/Simple
Sophisticated
Modern
Fun
Abstract

 

  Chartreuse, Orange, Dark Chocolate Brown

 

  not sure

 

  The repetitive letters lend themselves well to a pattern. The letters can be manipulated to create various shape, textures, patterns.
The section of Cocoa Pod provides an interesting shape the could be stylized into an icon to be used as a logo or just part of the identity. Here's a link... look under "day 4" http://continenttours.com/ring-in-the-new-year-in-ghana-10-days/

 

Download project material

 

CoCo04_26_5618.pdf

This is a concept sketch of the interior of the boutique.

 

coco1_1_5620.pdf

Here is another sketch of the interior. The green texture wall will be a custom wall paper with some version of a pattern with the word coco.

 

coco_color_5621.pdf

Here is the original concept color palette. The primary colors would be orange, dark choco brown, and chartreuse.

 

CoCoColor_5622.pdf

Here is another concept with PMS colors

 

CocoPattern_5623.pdf

Here's a concept of a floral pattern created with coco. Could look more like a section of a cocoa bean. Sorry i'm an architect, not a graphic designer ;)

 

logo_alone_6402.pdf

I've just uploaded an icon that I would like to see with cocolove. Please quick! :)
I don't know if you can work with a PDF file or convert to a vector file?

 

   

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