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Design Brief

for project Clarityheld by Implye

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A Logo, Monogram, or Icon | Created by Implye

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Creative Brief

 

  Clarity

 

  R1R2 Visual Solutions

 

  We see things your way

 

  Yes

 

  Full Service Optical Laboratory. The lab is cutting surfacing and finishing lens for eye glasses and providing other hardware for optical Stores.

 

  Imaging

 

  Abstract Mark

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
Industry Oriented
High Tech
Serious

 

  steel gray, Dark orange, deep blue or deep yellow.

 

  not sure

 

  Avoid using an eye or a pair of glasses. Maybe a subtle image that would give an impression of a lens without it actually being one. Prisms, angles of light, refractions etc. Designers should research anything on optics http://en.wikipedia.org/wiki/Lens_(optics) Lots of good ideas there. Our business name R1R2 is part of the lensmaker's equation and the 1 & 2 could be dropped lower than the Rs but not absolutely necessary. We chose this as a play on R2D2 the robot in the movie Star Wars to get the techie idea across. We don't mind if you play around with the Rs and turn them backwards for added interest.

 

   

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