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Design Brief

for project Charm City Pedal Millheld by amarielinden

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Creative Brief

 

  Charm City Pedal Mill

 

  Charm City Pedal Mill

 

 

 

  Yes

 

  Charm City Pedal Mill is a brand new company in the entertainment realm. The idea originated from the Fietscafe that is popular in both the Netherlands and Germany. It’s a 16-person bicycle powered party on wheels. Perfect for pub crawls, bachelor/bachelorette parties, company outings, rides to baseball/football games, brewery tours, the ideas are endless! The bicycle is rented hourly and has routes that it follows all over the city. There is a driver seated in the middle of the “bar” area and the passengers are seated around the outside, with room for two or three on a bench on the back. Charm City refers to Baltimore, a kind of term of endearment for the city. We are using the word Mill coming from the term “Gin Mill”. We’ve kept “tavern” out of the name as to open up our clientele base to more than just bar crawl patrons. Our business partners have started a number of these vehicles in cities around the US. To get an idea of exactly what this bike looks like, you can look up “Fietscafe” or head over to the Milwaukee Pedal Tavern’s website at: www.pedaltavern.com.

 

  Entertainment

 

  Abstract Mark
Illustrative

 

  Unique/Creative
Local/Neighborhood
Retro
Illustrative

 

  We are open to a number of different color combinations. The Maryland flag is black, white, gold and red so that is a possible combination. Purple is also big around here, but I would have to see some designs in that color to see how it fits. With the somewhat vintage feel we would like to keep, something more muted may be more appropriate. We are open to any options you throw at us though.

 

  not sure

 

 

 

   

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