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Design Brief

for project Casa de Empeño 4 Calles, INC. (Pawn Shop)held by CDE4Calles

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A Logo, Monogram, or Icon | Created by CDE4Calles

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Creative Brief

 
  Casa de Empeño 4 Calles, INC. (Pawn Shop)

 
  Casa de Empeño 4 Calles

 
  donde con dinero siempre sales!

 
  No

 
  This logo will represent a 13 year established pawn shop where almost everything is bought and sold. We buy gold, silver, electronic modern equipment’s, working tools, video games, laptops & notebooks, iPods & mp3 players, cell phones, LED -Plasmas & 3D TV's, and so much more. We resell all of the mentioned merchandise for the exemption of the jewelry. Casa de Empeño 4 Calles, INC., has quickly grown to become interior mountains of Puerto Rico the most successful pawn shop. We are located in Cidra, Puerto Rico. Nested in an island paradise and away from the usual city pace we strive to provide our customers with quality products and service at the lowest available cost. We are constantly seeking and receiving high quality consumable items aimed at easing our busy lifestyles.
Casa de Empeño (in Spanish) = Pawn Shop and 4 Calles = 4 streets. Our tagline: "...donde con dinero siempre sales (in Spanish) = from where with money you always walk out. The rhythm is well denoted when said in Spanish, though... (Smile). 4 Calles name was given due that the location of the pawn shop is right at a point of a 4 way street intersection which is the principal main road of town. All natives acknowledge it and the business community around us also use the name of 4 Calles. It is a well-known spot by name and it is the main focus of our identity. The number 4 is clue in our portrait, sort of our brand and when people say “I’m going to 4 Calles” it is assumed they are visiting us.
With times changing and our inevitable growing process and wanting to fulfill all of our customers’ requirements, our old business logo deserves a makeover…a modern revamp. One that’s fun, fresh, professional but also unique. We hunger for a mark that’s recognized by all.

 
  Retailers

 
  Symbolic
Abstract Mark

 
  Unique/Creative
Modern
Fun

 
  Green, purple and orange. However, we are extremely receptive to ideas and creations. We are remodeling the complete concept of our pawn shop and all with be focused after the logo is created. All ideas are welcome... :)

 
  3

 
  We will appreciate if the conventional jewelry and money stacks are avoided without limiting the use of them, if you desire to do so.

Just allow your imagination to roll...!

 
   

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